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Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
As a creative innovator and brand strategist, Norm is highly adept at corporate transformation, business strategy, and driving brand growth. He is a decisive, results-focused leader who develops innovative approaches to balancing cost vs. return, generating organic site traffic, and customer loyalty for companies at various stages of growth.
As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly.
Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.
With a work hard, play harder approach, Norm’s philosophy has always been to steer and direct his entrepreneurial footprint by owning each step of the development and procurement process.
